Guest Experience

Ectovox, the Experiential Design division of Martin Aquatic specializes in the narrative and creative development that transforms waterparks and other amenities into immersive, fully realized destinations.

Crafting the Story

From the earliest spark of an idea, our team supports clients as they establish the overall vision for their project, helping to craft a story that will resonate with guests and create a sense of place that gives them a reason to return.

As we shape the project’s creative direction, our initial tasks can include:

Project Benchmarking and Competitor Studies
Guest Experience Mapping
Moodboards and Theme Development
IP Integration Opportunities
Creative Storytelling and Narratives
Original Character Creation
Mattel Wonder Indoor Waterpark games river render

Designing Themed Environments

Brand Identity Brand Identity
Attraction Naming & Storytelling Attraction Naming & Storytelling
Architectural & Show Set Design Architectural & Show Set Design
Artistic Renders Artistic Renders
Merchandising Opportunities Merchandising Opportunities
Gamified Experiences Gamified Experiences

The work of Martin Aquatic’s Ectovox division works alongside its creative studio, which develops aquatic projects through traditional Concept Design services. As the creative studio progresses through functional design and layout, the Ectovox team simultaneously crafts the development’s experiential core, with graphic design and placemaking details that create emotional connection.

Ectovox furthers the experience through tasks that can include:

Themed waterpark aerial render

Protecting the Vision

As an extension of our planning and design, Ectovox also delivers critical oversight throughout the build process to ensure the brand’s quality is preserved. Our team defends the design intent so that the overarching vision is maintained during fabrication and construction, creating a seamless guest experience throughout the park or amenity.

The final tasks in the project’s construction phases can include:

  • Brand stewardship
  • Bid management
  • Fabrication shop site visits
  • Show Set shop drawing & submittal review
  • Production coordination
  • Installation oversight
Ectovox designers reviewing a 3D model at a workstation
For a look into what Ectovox can do for your thematic project, view our full portfolio: